Millennials are the largest, most influential generation of customers, citizens and employees. Discover strategies and best practices to engage these future leaders to help your organization and community grow.
Ian Abston is an expert in Millennial talent attraction and retention. Abston founded NEWaukee, the largest Millennial group in the Midwest helping to connect and engage the next generation with today’s cities.
Speaking nationally on the emerging trends of this young audience, Abston has worked with both large corporations, and civic leaders on strategies and placemaking efforts to enhance the quality of life in Urban environments.
Abston studied Marketing and Advertising at the University of Wisconsin Oshkosh –and began his career at Junior Achievement of Wisconsin as a corporate fundraising event planner. After a year in the non-profit sector, Abston took a position at GMR marketing running campaigns with national brands such as Power Bar, MLB, Gatorade, and NEW Balance.
Abston is a proud Eagle Scout, sits on the board for the Salvation Army of Greater Milwaukee, is a member of the Greater Milwaukee Committee, and In 2014 Abston was appointed to the Governor’s Talent Development Workforce Committee.